Jana

Director for successful marketing projects

Sometimes it takes more than just a director: I'm also the one who asks questions others wouldn't dare to ask. Together, we'll ensure that your marketing story doesn't end up in the editing room, but instead reaches the big stage as a masterpiece. I find clear answers, keep calm in the storm, and ensure every scene achieves the desired effect.

Superpowers that save every story

Whether you're planning an exciting relaunch, looking for the common thread in your marketing, or want to create a real blockbuster – my skills make every story shine:

Critical questioning: I don’t leave out any uncomfortable questions – the truth always comes to light.

Astute conclusions: no detail remains undiscovered, no plot hole unsolved.

Cause GPS: I find the way to the root of every problem, even if the path is winding.

Magical solution kit: An arsenal of tools, strategies, and creative approaches to overcome any challenge.

Outtakes

Even female directors have their little weaknesses—I'm not always perfect behind the camera. Here are a few things that make me fall out of character:

Salty popcorn with butter – that’s where I lose track.

A well-mixed gin and tonic – my kryptonite drink.

Animals in need – that’s where even my objectivity fails.

This is my genre

Getting to the bottom of things: Together we uncover what really matters.

Getting the ball rolling: I find clever solutions even in tricky situations.

Well-thought-out plans: With structure and foresight, every strategy becomes a success story.

No script for me

Building castles in the air: I prefer to stay realistic.

Beating around the bush: I speak plainly, always.

Road trip without a navigation system: Without a strategy, focus is missing.

profession

A wealth of knowledge and excellent skills. This combination—in the following areas—was and remains the key to my success as a marketing manager in startups, corporations, and agencies.

If you want to know more details about my “professional career,” just stalk me on LinkedIn .

  • positioning

    Unique selling points +++ Markets +++ Personas +++ Brand building

  • Visibility & Reach

    Strategy +++ Concepts +++ Channels +++ Measures +++ Implementation

  • Marketing Funnels & Automation

    Awareness +++ Consideration +++ Purchase +++ Loyalty +++ Advocacy

  • Key performance indicators

    Reach +++ Conversion +++ Sales +++ Margin +++ Return on Ad Spend

  • Structures & Processes

    Infrastructure +++ Organization +++ Workflow +++ Efficiency +++ Scaling